About Trinity Alps Media
Where Creativity Meets Purpose
At Trinity Alps Media we tell stories with genuine heart. Located in Redding, we are passionate about all that is Northern California and what it means to be a person living here. We love the uniqueness of this city and region. We love our local authors, artists, business owners and neighbors. We love the natural landscape and incredible outdoor environment that impacts the people here.
Our stories are honest, inspiring and dedicated to the greater good of our community. Our stories are hopeful, even when we shine a light on tough topics. Our stories create unity and conversation. Our stories galvanize and mobilize. Our mission is to provide thoughtful, meaningful and transformational communication through media modalities.

An Unlikely Beginning
But how did it all begin? What happens when a physicist and a Shakespeare scholar walk into a bookstore? Trinity Alps Media is born. Trinity Alps Media founders, Les Reading and Sarah Bartlett come from polar opposite backgrounds. Les is an accomplished physicist who has made his success in the world of microwave antennas. Sarah is a self-professed word-nerd. She has a master’s degree in English Lit with a concentration in early modern British Literature, as well as a minor in Creative Writing. What could possibly bring two such different people together? The answer is a love of Redding and a dream of making the world a better place through the power of communication. Our founders are wholeheartedly dedicated to this task.
A Future Of Love and Empowerment
Trinity Alps Media’s objective is to be an exordium of thought in Northern California. We want to spread the love (and have some fun while we do it!). At Trinity Alps Media, we carefully curate the content that we feel will enrich our community. Everything we do is through a lens of intentionality and excellence. Our focus is on non-fiction stories and stories inspired by true events. Our goal is to empower our readers towards a greater understanding of the world around them. Through our communication modalities, we strive to raise important questions, so that as a community, we might solve them together. Because here in Redding, we always look to the horizon.
Our Values: Guiding Every Story We Tell
History
Trinity Alps Media deeply values the rich history of Redding, Shasta County and all of Northern California. Our stories reflect the families, landmarks and cultural significance of this exceptional part of the world. Redding is a cool, quirky place and we love the stories that demonstrate how this city became what it is today.
Honesty
Good storytelling requires an adherence to and deep regard for honest communication. At Trinity Alps Media, we seek out the truth in every story in relationship to the people and the places they involve. We seek to raise important questions through our literature that point readers to an honest reflection of self, life and their experience in Northern California.
Creative Excellence
Whether it is a podcast episode or a book from our catalogue, at Trinity Alps Media we strive for our readers and viewers to have an experience of excellence. All that we do is geared towards raising the bar, celebrating creativity, appreciating beauty (even in unexpected places), and highlighting those things in life worth living for.
Heart
Love is the lens through which we do everything here at Trinity Alps Media. We love our people, our city and California. Because love is at the heart of the human experience and what it means to truly be alive.